SEO Best Practices: Good tips to Boost Google Rankings

SEO Best Practices

Surviving the digital marketing world without following SEO best practices is impossible. It is vital to understand SEO and how to use it today. Google constitutes 83% of the global search market in 2022. Thus, it determines if customers can see your content. 

You will never meet your customers if you fail to rank high on search engine result pages. However, certain tips can help you rank high and get the most out of digital marketing. So, we have put together some effective SEO best practices. They will surely help you get started. Before delving into this, why should you pay attention to SERP ranking?

Importance of SERP ranking

No matter how high-quality your content is, it will only be useful if there is visibility. Amidst loads of content, 60% of the web pages ranking in the top 10 search results on Google are more than three years old. 

Ranking high on SERPs let your business compete with other websites. This will allow you to grab the most traffic. Customers are likely to click on the first page of search results. Only the SEO content best practices will allow you to appear there.

Online Businesses Need SEO

Online businesses don’t have storefronts. They also can’t use physical posters or newspaper adverts to market, and nor should they. So, they rely on the internet to reach their audience. Crucially, eCommerce SEO best practices make you visible online. 

Search engines present you as a solution to a problem. With targeted SEO, you can find more and better visitors who are likely to convert to buyers. So, let’s discuss why this is essential to online businesses. 

Boost Website Traffic

Organic search is the primary source of generating traffic on your website. It refers to the unpaid search results that appear on a SERP. They are most relevant to a user’s search and drive most of the web traffic. 

We know that a large part of the population visits Google to gather information. Appearing in natural search results appeals to them. Through this, you can drive web traffic that is specific and high-quality. 

Improves User Experience

Google enhances a good user experience by delivering sought-after data on SERP. This helps users quickly access the data they are most interested in.  A positive user experience is a must. An eCommerce website should follow eCommerce SEO best practices. This will ensure a positive trading experience. 

When you use specific and targeted keywords, users can easily find what they need. This enhances their experience with your brand, and they may become repeat customers. Good SEO allows users to find their required products and services. Thus, it enhances their experience with your site. 

Impacts Buying Behavior

SEO tactics will deliver your messages of top deals and enticing services. The uniqueness of your offers right when needed is a game changer for any business. Timely product provision entices users to buy from you. 

Additionally, SEO shapes a web user’s perception of your brand. Good SEO lets your customers find you. Further, the relevance of your content, products, and services will appeal to them. Thus, you can entice them to buy from you. 

Improves Continuously

The search world is continuously evolving. Brands should understand the algorithm changes to stay ahead of the competition. SEO content best practices will help you attain page 1 visibility. Additionally, you can sustain this ranking by tackling the Google algorithm changes.

The internet is constantly evolving to meet the changing needs of users. It throws out outdated content and prefers newer pages. Therefore, a good SEO program improves continuously. This allows you to keep up with your audience’s evolving requirements.

Reduces Costs

All the best things cost money, and so can SEO. However, it is inexpensive when you consider the great payoff. You receive a tremendous result in the form of your brand’s success. This is not a service cost; it is a real business investment.

Additionally, SEO with the aim of appearing in natural search results is cheap. Adjusting how you create your website content can make an effective SEO strategy. This is far less expensive than paying for online advertisements or pay-per-click.

Enhances Brand Awareness as PR

When SEO and PR work hand in hand, your messages reach the audience. This enhances your brand awareness. Better placement and ranking help elevate your business profile. It is just as effective as a good PR team. 

Instead of wasting human resources and time on marketing and PR, you can use SEO. It is just as effective at making your website visible on the internet. Your PR will improve through the best SEO strategy, increasing your brand’s visibility. 

Lights New Opportunities

With an SEO strategy, your brand won’t just be seen; it will shine. The better people understand your brand, the more opportunities you’ll have to thrive. 

Through an effective SEO system, you can learn what works and what doesn’t. A wider audience will show you what is in demand in the market. Then, you can pursue that demand with your own supply. This will create new business opportunities. 

SEO Best Practices to follow in 2023:

SEO Best Practices

SEO is the heart of the digital marketing world. Gone are the days of just stuffing your content with keywords. The modern B2B SEO best practices focus on every part of your content. They demand a comprehensive strategy. So, let’s look at the best SEO techniques in 2023:

Research Targeted Keywords

Keyword planning tools can help you align with the search intent of visitors. Whatever tool you opt for should provide suggestions based on all sorts of keywords. This includes Primary keywords, high-level keywords, Secondary keywords, and supporting language (low-level keywords).

While writing content, pay attention to long-tail keywords. They hold much of the search intent. At the same time, they ensure keyword research best practices. So, research the best keywords, and make sure to include them naturally in your content.

Add Compelling Titles and Headlines

The ˂head˃ element of the HTML page contains the title of your document. This makes it a make-or-break point. Even if you get to page 1 visibility, but no one clicks on it, Google will replace it with articles that get clicks. 

Use a high-quality title containing the primary keyword. SEO page title best practices will make Google and its users happy. Heading constitutes ˂h2˃ tag that shows your pages’ structure. Utilise secondary keywords in your sub-heading. This will tell Google that your content is a one-stop source of information.

Create Effective Meta Descriptions

The meta description appears just below the tile on SERPs. The meta description doesn’t influence your ranking algorithms. However, it has the potential to force people to click on your content. That’s why your meta description best practices must be in place.

Keep in mind that Google sometimes rewrites the meta description. This is done to align with the search intent. If your meta-description is effective, Google will easily take data from it. Then it can reconfigure to match the needs of searchers.

Improve Image Size

Google takes user experience into account while raking your content. Large-size image files may add to loading time, reducing your chances of hitting page 1 visibility.

Therefore, you should optimise your media files. Make them as small as possible to enhance user experience. Optimisation services can help you find out which images slow down your website.

Add Plenty of Internal Links

Internal links are those that link back to other pages of your website. It can be helpful to link to blog posts and service pages. This allows customers to find what they need within your web ecosystem.  Google prioritises content that has internal links to other pieces of information. 

Add links at the beginning of your content. Follow both internal linking SEO best practices and external linking best practices. However, it must not be stuffed with so many links that it distracts readers from the content. 

Make the Design User-Friendly (on Mobile & desktop)

Make sure to include design while choosing meta tag best practices. Your content must be easy to use both for mobile and desktop users. A seamless navigation and easy scrolls help elevate user experience. 

Moreover, add a table of content or anything for the reader to jump around. There are plenty of ways to ensure mobile SEO best practices. These include a large font size and an easily scrollable site.

Enhance Page Speed

One way to optimise your site’s speed is using Google’s Lighthouse test. It will identify the areas that are slowing down the speed. Moreover, ensure your CSS (Cascading style sheets) are updated and constructed efficiently.

Choose the best hosting solution, compress your images, and allow browser caching. Faster web pages are more likely to rank higher. Additionally, it enhances user experience. If your website performance pleases visitors, they are amenable to buying from you. 

Use SiteMaps and Navigation

The secret to SEO-friendly navigation is adding your best pillar page to your top navigation. Site maps are a hierarchical arrangement of pages on your website. Your sitemap must be carefully laid out and within Search Console. 

Site maps allow search engines to crawl your page easily. Thus, Google can easily understand if you have what users are looking for. This makes it easier to navigate your web page. Therefore, using sitemaps is essential for SEO. 

Consider using HTML

Semantic HTML reveals your page’s structure. This helps Google decipher the concept. Instead of formatting your content in larger and smaller fonts, you can use heading tags. Similarly, you can use ˂strong˃ to emphasise a particular part of your content.

HTML tags teach search engines how to read your content. SEO tags in HTML improve your visibility in SERPs. Each crawling search engine looks at HTML tags to read and index your page appropriately. 

FAQs

What is technical SEO for a website?

Technical SEO optimises the technical elements of your website. This is so that the search engines can readily index, crawl, and render it.

Keyword placement is necessary for SEO?

Yes! Using the most searched keyword in appropriate places effectively targets your content to explicit searches.

Final Thoughts

The essence of marketing is to follow SEO best practices. This includes both local SEO best practices and international SEO best practices. People are reluctant to retrieve information from the second page of search results. Therefore, it is vital to rank high on SERPs. For that, you must follow earlier mentioned SEO best practices. Understanding every aspect of SEO is an uphill battle. But Presseo is here to help. We provide the best SEO services in the UK. Our web designers and content creators have outstanding experience ranking clients’ websites high on SERPs. So, contact us today for the best SEO services at affordable prices.

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